Cinephemera

So this is the trailer for the upcoming My Bloody Valentine 3D.

Are audiences really as stupid as this trailer makes them out to be? I’m hoping that this is at the very least insulting to the people who watch it. Does anybody honestly think that fire is going to leap out of the screen? I sincerely hope not and yet I cannot help but think that Lionsgate knows exactly what it’s doing. I just know that there are some people out there thinking “I’d better sit near the back so I don’t get my hair singed”.

And really, does anybody need to be sold on the concept of 3D these days? It isn’t like this is new or even foreign technology. It seems like everybody is doing 3D now. I recently saw Bolt in 3D and I’m almost certain that making it 3D was almost an afterthought as it didn’t really add anything to the movie. James Cameron’s Avatar will be in 3D and Toy Story 3 will be as well. I have no problem with 3D but I think that unless it adds something, it’s just a cheap gimmick. Beowulf was made with the intention of being in 3D and used it appropriately. I’m hoping that the upcoming movies I’ve mentioned will do as Zemeckis did and not just use it as a selling point.

Is the average movie goer stupid enough to think 3D means “things literally fly out at you”? Is 3D a cheap gimmick or a legitmate film device?